Hello,
The purpose of this online guide is to be a useful resource and reference, especially for non-designers. You’ll find lots of information about the JCCO brand identity — including logo, color scheme, typography, graphic elements, and how to use them all in harmony. There is also a list of commonly used visual design terms that should help you communicate and express your ideas more effectively.
Maintaining brand identity requires consistent use of the official design elements and their proper implementation. Used together they make JCCO visually distinguished and separate from other organizations. Conversely, too many design deviations in public facing presentations may erode or destroy the positive, professional and/or intended image of our organization in the minds of our customers.
Please refer to this guide when seeking approved visual design styles and resources. Thank you. ✌️