JCCO Branding - Colors

Colors

Intro
Primary
Accent
Dark
Combinations
Contrasts
Text Over
Proportions

Intro

Inspired by the U.S. colors of patriotism, the JCCO official ‘primary' colors are a bright blue and red. Used with a generous amount of white space, they invoke optimism, duty and quality.

Primary Colors

These are the go-to colors. They get first consideration and should be used most often. Like McDonald’s unmistakable red and yellow, or Starbucks’ green paired with white and black, these colors should spring to mind when the public thinks of the Jefferson County Clerks Office. Start out using red and blue, then incorporate gold if necessary. Think of gold as a pseudo accent. It should be used the least of the three main colors (refer to “Proportions” section below). Different tints are allowed, but use them sparingly. Use cases include watermark effects, or the artwork requires a higher degree of complexity.

Name: Primary Red
CMYK: #E91D26
RGB: 233 / 29 / 38

Name: Primary Blue
CMYK: #4174C5
RGB: 65 / 116 / 197

Name: Primary Gold
CMYK: #EBCC50
RGB: 235 / 204 / 80

Accent Colors

These colors should be paired with the Primary and Darker colors. Do not use them exclusively. Do not use them as the main colors. Accents should not exceed more than 30% of the total amount of official colors used in the artwork.

Name: Accent Red
CMYK: #F8A0A4
RGB: 248 / 160 / 164

Name: Accent Blue
CMYK: #5A99F2
RGB: 90 / 153 / 242

Name: Accent Gold
CMYK: #F0E77F
RGB: 240 / 231 / 127

Dark Colors

Reserve the Dark Blue and Dark Gold primarily for the JCCO Seal. Use the dark red when creating a U.S. Flag motif/ theme. Use any of the three as text colors, but sparingly. Do not use them exclusively. Do not use them as the main colors. These colors should not exceed more than 30% of the total amount of official colors used in the artwork.

Name: Dark Red
CMYK: #9F0C13
RGB: 159 / 12 / 19

Name: Dark Blue
CMYK: #15325C
RGB: 21 / 50 / 92

Name: Dark Gold
CMYK: #BD994C
RGB: 189 / 153 / 76

Combinations

Below is an chart of how the official colors appear side-by-side. Be mindful of contrast. The greater the contrast the more striking and dynamic the combination becomes. Some colors pair better than others. It largely depends on the overall concept of the artwork you’re trying to create.

Download Combinations

Contrasts

Use this chart if you’re planning on using large colored text over a colored background. Avoid the crossed out color combinations. They do not provide enough contrast for easy readability. Also, do not use colored text over colored backgrounds in the case of standard-sized paragraphs. Use primarily for large titles/ page headers or very short paragraphs.

Download Contrasts

Text Over Color

Here are examples of how black text and white text appear over each color. Be mindful of contrast. The greater the contrast (and size of the text) the more readable the text will be.

Download Text Over Color

Proportions

Ideally, you would use no more than four colors (two or three would be better). In terms of proportions though Primary Red and Primary Blue should make up at least 70% of the colors. The remainder can consist of one or more of the other colors.

Download Proportions

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These guidelines and resources are created and managed by the Communications, Media & Public Relations Department. If you have any questions, comments, or concerns about there use or accessibility, please contact:

jdobbins@jeffersoncountyclerk.org
ehuber@jeffersoncountyclerk.org